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Become the smartest, safest choice for your buyers.

We turn what your firm knows into marketing buyers can see, check, and remember. So when the right one finally books a call, they’ve already chosen you.

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100+ leaders trusted with their reputations

  • Make expertise visible
  • Make claims verifiable
  • Make the decision defensible
  • Make yourself memorable

Built on 200+ buyer interviews with deans and senior executives.

Trusted by leaders at

  • Lilly — Life sciences · pharmaceuticals
  • Blackstone — Executive presence · Finance
  • Ogilvy — Advertising & communications
  • Roche — Life sciences & healthcare
  • McGill University — Universities & research
  • CU Boulder — Universities & research

Buyers choose the firm they can understand, check and trust.

Based in Montréal, Canada

Helping businesses and their leaders become trusted, remembered and chosen.

Montréal is a city used to working across languages, disciplines and borders. So is the studio. We work with expert firms and their leaders worldwide — in our studio, at your office or on a call — with the same two people in the room.

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Who we work with

When your business is ready for more than its reputation suggests.

You’ve built expertise, delivered good work and earned your clients’ trust. But the way your business is understood may be limiting what comes next.

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  • Your business has outgrown its brand

    Your capabilities, clients or ambitions have changed, but your brand still describes an earlier version of the business. We help you define your position today and bring your messaging, identity and website into line with it.

  • Buyers struggle to see what makes you different

    If buyers can’t explain why you over the next firm, they default to price or familiarity. We find the difference your best clients already value and make it specific enough to repeat.

  • You’re reaching a new audience

    A new sector, a new seniority, a new market. The proof that convinced your old buyers rarely convinces the new ones. We rebuild the story and the evidence around the people you now need to win.

  • Your leaders’ expertise needs a stronger presence

    Buyers look up the people before they read the company page. We position each leader around the buyers you want and run the presence that keeps them in view.

  • Growth depends too heavily on referrals

    Referrals are a compliment and a ceiling. We build the visibility and evidence that let buyers who have never met you arrive already convinced.

  • Your marketing needs a shared direction

    When every channel tells a slightly different story, buyers notice. We give your team one position, one set of messages and a plan everyone can work from.

Industries we know well

Results buyers can check.

Services

Business brand strategy

Define what your business stands for, who it serves and why buyers should choose you. Research and conversations with your team and customers produce the positioning, differentiation and core messaging your people can share.

  • Buyer research summary
  • Competitive signal audit
  • Positioning statement
  • Message hierarchy
  • Proof inventory
  • Team messaging guide
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Personal brand strategy

Build a clear professional reputation around your expertise, perspective and ambitions. For founders and senior leaders, we connect that individual position to the direction of the business you represent.

  • Leader positioning statement
  • Audience and peer map
  • Rebuilt LinkedIn profile
  • Point-of-view themes
  • Voice guide
  • First-month content plan
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Brand identity

Translate the strategy into a visual and verbal identity, with practical guidelines that keep your website, communications and marketing consistent as the business grows.

  • Identity rationale
  • Logo and mark system
  • Colour and typography
  • Verbal identity
  • Templates for daily use
  • Brand guidelines
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Websites & copy

Plan, write, design and build around your buyers’ questions, with clear routes for different audiences and the evidence they need before taking the next step.

  • Buyer question map
  • Site architecture
  • All website copy
  • Case studies buyers can check
  • Design and build
  • Launch and measurement
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Content & marketing

Develop and run marketing that connects content, LinkedIn presence for your leaders, newsletters and targeted outreach, so buyers keep encountering your expertise.

  • Positioning
  • Profiles
  • Content
  • Network & outreach
  • Management
  • Monthly reporting
Explore
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Or start with a workshop

Five workshops, each run by both co-founders.

The research behind the work

We asked the people who sign off how they decide.

Structured interviews with deans and executives at organisations including Eli Lilly, Stanford, Harvard and Zoetis. What they told us about evaluating expertise, weighing risk and choosing whom to trust informs every engagement we take on.

  • Research interviews

    With deans and senior executives.

  • Areas assessed

    Visible, verifiable, defensible and memorable — in every engagement.

  • Of practice

    Behavioural science and marketing practice.

Read the research

The people behind the work

Two co-founders, in every engagement.

Jason Dellatolla, Co-founder & Head of Strategy

Jason Dellatolla

Co-founder & Head of Strategy

Jason helps businesses and their leaders understand what sets them apart, who it matters to and how to communicate it clearly.

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Milanie Grae, Co-founder · Head of Brand and Marketing

Milanie Grae

Co-founder · Head of Brand and Marketing

Milanie helps businesses turn what makes them worth choosing into marketing their buyers encounter, understand and remember.

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Selected thinking

How buyers decide, written down.

10,438 followers on LinkedIn

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